New hardware chain to escalate home improvement wars
News from Herald Sun:

Masters is the new combatant in the DIY wars.   Source: HWT Image Library

VICTORIA’s billion-dollar home improvement industry war will ignite when new hardware chain Masters unveils its first line of attack against retail giant Bunnings.

Customer call buttons will be among the arsenal Masters will use to capture some of the $ 42 billion a year home improvement industry when the first store in Australia opens at Braybrook on Thursday.

Chief operating officer Melinda Smith also pledged to attack competitors Bunnings and Mitre 10, by undercutting their prices and offering international brands.

“We are very confident we will deliver significantly better value than any other competitor,” she…………… continues on Herald Sun
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